MNO Benchmarking
MNO Benchmarking
In competitive mobile markets, performance is not just a technical metric — it’s a business advantage. CellQual’s MNO Benchmarking services provide independent, field-validated insights into how networks perform, compete, and evolve.
Our methodology combines deep radio access knowledge, drive test analytics, customer experience metrics, and QoE indicators to evaluate every aspect of mobile network performance. We serve regulators, mobile network operators, infrastructure investors, and public agencies who need reliable, third-party assessments to guide decisions that affect coverage, customer satisfaction, and investment outcomes.
Unlock Superior Network Performance & Strategic Insight
Coverage & Signal Quality
RSRP, RSSI, SINR consistency across urban, suburban, and rural areas.
Throughput & Latency
Uplink/downlink data rates and response times under varying load.
Call & Session Success
Voice setup, session continuity, drops, and handover success.
User Experience (QoE)
Web, video, app, and VoIP/OTT performance metrics.
Network Availability & Reliability
Uptime, outage frequency, and redundancy performance.
Competitor Benchmarking
Performance comparison versus peer networks.
How We Work
Our benchmarking process is rigorous, transparent, and customized. Key steps:
Data Collection
- Drive tests across city centers, suburbs, highways, rural roads
- Walk tests and indoor testing at key locations: malls, transit hubs, offices
- Optional crowdsourcing / mobile probes to add density and mobile user perspective
Standardized Tools & Methodology
- Measurement setups following 3GPP, ITU R, and local regulatory guidelines
- Use of calibrated test equipment and certified personnel
- Fixed criteria for environmental factors: weather, time of day, traffic
Data Processing & Root Cause Analysis
- Aggregation and cleaning of raw data
- KPI computation, trending, spatial and temporal mapping
- Identify bottlenecks: interference, handover failures, capacity constraints, coverage gaps
Reporting & Stakeholder Insights
- Executive dashboards summarizing performance, trends, strengths & weaknesses
- Detailed technical reports with maps, heatmaps, time series graphs, cell-level breakdowns
- Actionable recommendations: upgrades, tuning, or redesign for maximum benefit
Deliverables
When we complete a benchmarking engagement, you receive:
- A summary dashboard with KPI snapshots and mapping of key performance across areas
- Coverage and quality heatmaps (signal strength, call drop, throughput) geographically referenced
- Comparative reports showing your network vs major competitors or regulatory benchmarks
- Root cause diagnosis of performance shortfalls
- Recommendations including capacity upgrade, site additions, or optimization of existing sites
- Walk/walk in site reports inside key venues (indoor test zones), if included
Use Cases
Our benchmarking services are applied in a variety of real scenarios:
Regulatory Oversight & Licensing
Ensuring operators meet obligations for coverage, quality, and customer fairness
Operator Internal QA
Regular monitoring of network performance to guide spend and vendor management
Pre and Post Rollout Verification
Checking whether newly added technology or expansion has delivered expected benefits
Competitive Benchmarking
Comparing performance against peer operators for market positioning or advertising claims
Customer Experience Improvement
Understanding where customers suffer first and targeting improvements
Why Choose CellQual
- Local expertise, aware of terrain, regulatory, and business context in Jordan / Middle East
- Objective, vendor agnostic measurement and reporting
- Flexible service model (one time study, recurring benchmarking, or ad hoc verification)
- Transparent pricing and methodology — you know what you get and why it matters
Doing Our Part, Every Day
If you're a partner, client, or future team member who shares these values, we welcome your ideas and collaboration.
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